Factors Affecting Corporate Social Responsibility at Vietcombank – Ho Chi Minh City Branch

Abstract: This  study  aims  to  determine  the  impact  level  of  factors  on  corporate  social  responsibility  (CSR) implementation  at  Vietcombank HCM.  The  ordinary  least  squares  (OLS)  analysis  method  was  used to analyze primary data from a survey of 267 employees working at Vietcombank HCM. The analysis results show that there are 5 factors influencing CSR in decreasing order: (1) Humanistic culture; (2) External orientation; (3) Internal orientation; (4) Imitation; and (5) Normative activities. This study also suggests managerial implications in raising awareness of implementing CSR at Vietcombank HCM in the coming time.

Keywords: Corporate social responsibility, factors, Vietcombank

Authors: Tran Hoang Viet, Mai Thi Anh Tuyet, Le Vu Ha (2024)

Economy & Forecast Review, ISSN: 1859 - 4972, No.16 (08/2024), pp 52-55